How A Local Self Serve Car Wash Can Use Web3 Properties
Most local businesses stick with traditional SEO and social media marketing for their efforts, with almost no consideration of Web3 or decentralized (federated) platforms. The platforms they tend to use are Google, YouTube, TikTok, Facebook, Twitter (X), Instagram, LinkedIn, Reddit, and similar ones.
The reasons they don't use web3 are several:
- Lack of awareness
- Not enough people in their local markets on these platforms
- Confused by the crypto/web3 jargon
- Not enough time to learn web3
- Concerns about scams
- Myths such as thinking that these are going to "go away like NFTs"
- Not understanding what the potential is
A local business which is almost 100% physical, such as a self serve car wash in Fort Worth (like this one: https://benscarwash.com/ ), however, can benefit from various Web3, NFT, augmented reality, IPFS, and related technologies. Here are some ideas:
As seen in the image, an Earth-based (geo-focused) metaverse platform, can be screen recorded for videos. These can be used to show proximity from nearby neighborhoods and landmarks and specific places where cars may get dirty - such as nearby parking areas for the Eastern side of Eagle Mountain Lake. These videos and images can be shared on the above-mentioned traditional platforms.
Alternatively, the same content can be shared on other platforms like Pixelfed, Mastodon, Zora, Peer Tube video sites, and more. These will help give the business' name & brand(s) more exposure and potential AI exposure increases by having content on the various blockchains.
If the business accepts alternative currencies, then the car wash can get accepted onto cryptocurrency-specific map platforms with its location(s) listed on the map. These map platforms are trusted by users of those alternative currencies and can help increase new customers.
Should the local business accept cryptocurrency, then it also can get one of the Web3 domains which are like "vanity license plates" for the hard-to-remember alphanumeric crypto wallet addresses. These properties also have additional benefits like being part of a token-gated communities, potential for decentralized websites, and more.
There are other potential benefits, so feel free to leave a comment here or on this corresponding post: https://zora.co/coin/base:0x4c53f4013d28110fb2ec210a2672cd4150b0491a