Using Web3 Technology For Local High-Risk Businesses

in #web32 days ago

One of the challenges for high-risk businesses at the local level is marketing which risks censorship. In addition to higher percentages charged for point-of-sale systems, stigmas, and high degrees of regulatory scrutiny (national, state, and local levels) the risk also transfers to online marketing. Many traditional online platforms have high odds of shadow-banning, throttling, or even suspending accounts despite content only being about basic things like hours of operation, location, and even industry awards won.

Using the example of local dispensaries in states which permit them ( https://link3.to/AIwzyIa1 ), online marketing has to be very careful. Some SEO citation sites (small business directories) won't accept submissions, some guest posting platforms won't accept their content, and even video-sharing sites may block the content. Web3 and decentralized platforms may help in this situation.

Alternative video-sharing sites like 3speak or Dtube may permit the video content if not blatantly "risky" or promising health benefits. Decentralized social platforms like those on the DeSo network likely will permit basic content without censorship., IPFS pinning gateways will allow near-permanent HTML website content which is distributed across the networks. These also can help the local high-risk businesses increase their exposure in the AI platforms for relevant searches & questions; and there even can be increased search engine benefit by gaining exposure on these new & trusted decentralized platforms.

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