Natural links
The topic of today's article links. Yes not simple, and natural links. Let's talk about styles and types of such links, consider their characteristics, and recommendations for placement.
Natural links to the site
Natural links are links that appear in the Internet in a natural way.
They are placed by users at their discretion, when they find the page useful, interesting and worthy of attention — in short, of sufficient quality to suggest others to read it. The placement of such references usually occur in the context of some topics, dialogue or discussion online.
Such links are like telling the search engines that the site that voluntarily encourages the user who is the real SOM.
In addition, such links can be a source of natural traffic to the site (and not just traffic, but the real target audience), if the attendance page (or discussion) is quite high, and the link is relevant (what does this mean?) the context of mentions and is an essential complement to the article, or satisfy the interest of visitors to more detailed and qualitative (can be expert) information. Not to mention the entertainment aspect.
Natural links in 2016-2017 is very important for promoting all types of sites. Given that the ratio of search engines to the links posted on the Internet in a natural way — strictly positive — this links to a good influence on the positions page-acceptors in the results.
The experience of SEOs and analysts, search engines, natural links do not always contain the anchor, therefore, taken into account okolossylochny text. Yandex also takes into account the theme of the site, and Google the theme of the article.
How to obtain natural links to your website
Gentlemen, one way or another, these natural links to the site can only be obtained when users recommend your content. As a rule such content should be:
-Unique and original.
-Current or as of the date of reference or in the context of the mention.
-High quality — made for people, not search engines.
The last is the main criteria. Information may be non-unique, but well arranged or systematized.
Users love to share links:
-Media content (videos and video blogs, photos, funny pictures and videos).
-Textual content — detail feature articles, tutorials.
Services, which are regularly updated and work correctly, maybe even have unique functionality (including localization, mobile versions, and applications).
-Entertainment and news content as well as contests with prizes, where participants were encouraged to place "natural" links.
-Viral content (viral or guerilla marketing).
Of course, this information is taken into account by search engines. Moreover, many SEOs have long learned to manipulate the reference weight and place the website links of all types, including "natural" in the eyes of the search engine.
In some subjects, may be it is a shame that the content is useful and detailed, and qualitative, and seemingly all good. But not viral, not entertainment, in a word, that which in polite society is not accepted to share.
Well, take for example an article about the treatment of hemorrhoids. You will be sharing this link with your friends? No, except in the context of the discussion on health or women's forum. But not all sit on health and women's forums. The rest of the article (take for example Internet marketing) will also be interesting only to the environment, which is close to that on specialized forums, interest-based communities.
I.e. a circle, where it is natural to share the link of entertainment and media topics, obviously the wider that circle, where we discuss some specific things.
Therefore it is necessary to increase natural link profile and motivate users sometimes add some tweaks. For example, the add to clipboard link to the page from where the user copies the text — plenty of natural links to articles and news sites, encyclopedias.
This promotes the natural accumulation of reference weight reference site that in the eyes of search engines is a definite plus. The location of the "natural links unnatural way" is a laborious, difficult and painstaking process. Not to mention the fact that long.
Especially if you want to post normal links to normal sites and not from garbage dumps.
The most common resources where there are natural links, or where, with the help of link building you can place them yourself:
Blogs — you can post a link in the comments, you can ask the author (for money or free) to Supplement the article with a link to your site.
Forums, anonymous forums and online communities — natural links are in signatures and in messages published on the forum in the context of communication. Since forums communication is often beyond the scope of the forum, respectively, and the links can be very different. You can create your own theme or delicately to participate in the discussions.
-Social networks, messengers — at the time came to replace the forums and probably there is now the greatest concentration of links that people share spontaneously. How many natural links in private messages, sorry that you cannot combine the secrecy of personal correspondence and a record of such natural links by search engines.
-Subject resources, sites and friends sites-competitors — if we're talking about the blogosphere and blogs, not corporate websites, the normal practice is the exchange of thematic links (reciprocal or not) with each other on paid and free basis. Sometimes it's not just about links and guards, but about the whole articles.
-Thematic catalogs in 2016 has lost its basic weight, but still can act as a donor for natural links and natural traffic.
The main recommendation, the rule is that the nature and quality of the site. SEOs are forced to give these properties a special attention, if you want to select normal for "natural" links. Also, from the point of view of SEO optimization, links should be placed somewhere outside the content (articles, reviews), to escape with the help of CSS and especially "flash".
The problem is that SEOs are lazy and purchase links to the exchanges, sometimes even almost at random, and only the search engine knows what weight conveys a similar reference, whether it is natural or suspicious, do not harm and do not create prerequisites for the imposition of sanctions on the website. About the right buying options, read here.
Therefore, in 2016-2017, the question of link building and natural link profile is very relevant. Let's summing up, will tell you about the signs that must be satisfied reference to be as "natural" in the eyes of search engines.
10 signs natural links
Please note that it is important to look at the set of features as a whole, not just individually. If link meets a greater number of signs, the chances of her "natural" increase (and therefore "performance" would be better). And Vice versa. If placed on your website links do not meet at least half of the points you need to revise the strategy of promotion and link building.
Natural link is characterized by the following characteristics and properties:
- Natural link placed on the page until the index (the first index).
Unnatural and suspicious link, which is added to the page much later and leads to a website not associated with the current donor.
- Natural link is clearly visible to the user on the page and does not close.
Unnatural outbound link — closed, hidden from the user. Leads to sanctions and harm the rest of the owners of the resources that have links on their sites.
- Natural link is located in the main part of the page in the content.
Unnatural link is placed in the through blocks, sidebar, footer.
- Natural link often contains only one address (either repeats the title-acceptor). The natural placement of links on the Internet people don't put commercial anchors, so when forming a natural link profile links to the site have the anchor of the page.
Unnatural links, on the contrary, have a pronounced anchor affiliation.
Natural links are periodically closed to the nofollow tag. It could speak to robots about what the link is for users, not search engines.
Natural link can take the form of a banner or picture. Image enclosed in a link is considered more natural for SEO because it is more valued by search engines.
Link which is of course, often coexists with other same themed links in the content.
Unnatural links — located in the neighborhood with the same links to the same website. This tells search engines that the article is faux and custom.
Title of the acceptor must overlap with the content on the page-the donor, where the link is placed. Like the closeness of the subject content on both sites — green light, good signal robots on the quality of the links.
Page-the donor, where available, natural link needs to gain the weight — so it needs to reference other resources, to grow the traffic from search engines. Then the link is on this page will be more valuable to the SS and to deliver more natural weight, and simultaneously traffic in a target audience.
Website-donor, where the links should be well-moderated, not to be susaninas narrative links "syncopatico". Links from this website should be strictly thematic.
The main property of natural links, a red thread passing through all of the above symptoms is:
Natural link is a link that adds to the content people for the benefit of another person.
Think about it. Good luck and success!