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RE: A gentle guide to becoming a steem witness by @jerrybanfield
Why not just do it openly without charging? He doesn't seem to have anything to offer for this money, you can find out everything you need to know by searching for the stuff, talking to existing witnesses and experimenting.
he runs his own community and there might be some in his community that may or are not at a that level of tech expertise. So I think he compiled this course for a particular demographic.