With the gradual liberalization of the social atmosphere, in recent years the wave of feminism began to set off in various parts of the world. Instead of choosing silence, they stepped forward to seek an era of true gender equality. In today's era, it is very hard for us to imagine how the "female" image was defined by the outside world in the past. Recently, Eli Rezkallah , a photographer and artist from Lebanon, has brought a visual shock. Many netizens even lamented that they "can not believe such advertisements have existed."

In a Parallel Universe - Eli Rezkallah

Looking back on the 1950s, advertisements were filled with the stereotypes of gender discrimination. However, these designs could be accepted by the public. Men advocating masculine chauvinism was especially unbelievable to modern people.

Eli Rezkallah decided to replace the previous "masculine" picture with a "feminine" series and launch a new series of "parallel universes," making use of past and present comparative images to create strong gender contrasts, humor and irony Creative approach, while knowing smile, but also give viewers a deeper layer of reflection.

#1
Tell him

Now is the woman's age!

#2
If your wife found out

You did not try this coffee

#3
Men do not leave the kitchen!

#4
Do you mean that even men can open it?

#5
A man at home is so good!

#6
Honey, never mind**

At least you did not burn the beer!

#7
Help you leave the kitchen faster

#8
We are pushing a leggings

#9
Christmas morning, he will be very happy to receive this vacuum cleaner!#6
Honey, never mind**

(soruce from Alcoa Aluminum, Eli Rezkallah)