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RE: Steemit Writing Tips: Steepshot.io isn't just for Picture Posts!
They haven't done a whole lot to promote the site, as far as I can tell; right now there's a message bannered at the top of the site saying they are looking for "angel funding" or some kind of investor seed money.
The reward is paid in Steem/SBD... I don't think they have their own SMT.