How does YouTube ensure Creators' success while making sure ads only run on quality content?

Over the past few years, we've taken steps to tighten our requirements for monetization via ads and reward only the most trusted Creators who create original content.

However, advertising is not the only way for Creators to make money on YouTube. We're always trying to help Creators share their stories, deepen relationships with their fans, and make extra money. Over the past few years, we've developed and released several tools to help eligible Creators who are part of YPP find additional ways to make money, such as Super Chat and channel memberships. As with advertising, creators and YouTube share revenue from these products.