Yes, we always work with associations, and that says a lot about who we are and how we think. Radio station Joe has a game where people can send in a song in which they hear a piece of text or a single word. These are always English-language songs in which a Dutch word or phrase is heard. It is striking how often it is a swear word, or something else rude, or about sex. The radio station itself has a song as an example in which they hear the word 'appelmoes' (apple sauce) repeated over and over again. That also says a lot about people and their way of thinking, and psychologists make good use of that, of course. You know, like a sheet with black spots on it and then you have to say what you see.

I also always have night mode on my phone, as I find the light too bright; it hurts my eyes, and I hear this complaint from many people: the newer their phone is, the worse it is. Computers and laptops seem to be less affected, but even there it has increased, and computer glasses are selling very well again, if you don't notice any difference. This also applies to that extra button with eye protection, which only makes my eyes hurt more. So my trick is to use night mode and not look straight at the screen, but from the side, which makes a big difference. Projecting everything onto the wall is also an option. 🤣