And wtf is going on with the price? who is buying right now?

Drama = Press Coverage

Press Coverage = Consumer Awareness

Consumer Awareness = Price Boost

The same kinda thing happened when all the mainstream-media started suddenly reporting about bitcoin breaking the $10,000.00 mark for the first time, THE NEWS ITSELF drew in hoards of newbz which drove the value over $19,000.00 before they all got spooked out.

Then THE PRESS declared that "the crash" (which they caused) "proved" that bitcoin is a "scam" (even though the price settled at about $7,000.00, which is about SEVEN TIMES what it was a few months prior.