HUMAN DESIRES

in #informationwar6 years ago
Our nature is a little complicated. We almost always want what we don't have, and the more difficult it is to get, the more we long for it, the more we don't value what we have. If something is scarce we appreciate that, but when something is abundant it loses its value.


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A clear example of this is salt. When salt was difficult to obtain, it had such a value that even from it the word "salary" was deducted, in the times of the Roman Empire workers were paid with salt, because there were no refrigerators, the practice to preserve meat was to put salt to extend its duration. The value of salt was enormous and the desire of men to have it was great, nowadays nobody thinks about it but only when it is going to cook, it is the same salt but as it is not difficult to get it we do not give it value.


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How about water? It is the very source of our survival, without it we could not exist, but as it is abundant and not difficult to get then it does not matter if we throw it away.


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Money is something that everyone wants, some people don't even have plans about what to do with it when they have it but they just want it, the reason is that what most people want is what they all want.


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We give the value of things to ourselves, someone could take a rock out of the sea and nobody would care, but if many people start to say that the stone is valuable and many people start to want to have it then the stone will become valuable, the market and the world system plays with people's minds to give value to some things and take away value from others, that way the system controls us. But what is really valuable?

My personal opinion is that oxygen has a great value, but epa, it's free, sunlight has a great value and it's also free, water but it's free, food, you can also get it for free if you just sow and harvest. So everything we need to live we can get for free, yet we are not happy, because happiness does not come from having what we need but from having what we want and then we get it we will want something else and continue the chain getting everything we can but never true happiness, so we are nonconformists, that's why riches often corrupt man, because he who has is never satisfied, always wants to have more. So.... Is there discomfort in our nature?


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Article translated by permission of the author, see the original written in Spanish by @steemuper here

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Desire is a natural human impulse, we are hard wired to want certain things and over time thanks to social engineering from companies like Apple, what people want has changed. When salt and water became things that everyone could obtain themselves, capitalists and men behind the iron curtains had to get inventive and think of news ways to control people.

  • Toys. The industrial revolution brought with it the creation of expensive and desirable toys that were a double-edged sword. Desirable to children, purchased by adults and many with the intent of engineering society (Barbie dolls training little girls to be a certain image of a woman that society deemed to be normal).
  • Phones. The original intent was to make it easy to stay in touch with people, then turned into a way for companies to continually profit off of customers through apps, telcos profit off of data and phone use and then your personal data is being mined by these companies being sold to advertisers and sought out by the government.
  • Home assistants. Once again, allegedly designed to make our lives easier, just effectively provided governments with in-home wiretaps. Now they can track your phone (location, your habits) and listen to you in the comfort of your own home (this includes smart TV's).

We are trained to want and need things that we don't honestly need. The things we do need are free, and yet, you can still go to the store and buy bottled water which is claimed to be from some natural spring.

Excellent observation. Thank you very much for this commentary which contributes a lot to the article.