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RE: bloody-hell @yallapapi is right. It doesn't cost much to get on the trending page, but you do need to have balls and money.
I’m intregued to see your outcome. I did it, but did not dare to put in more than 80steem, and that wasn’t enough to make a profit. I think You need to get in the top 10 of the trending, otherwise you will make a loss, but as you said, it does help with followers.
Agreed. You need to break into the top 10 of trending to get a positive ROI it seems.