The Super Tree of LED Lights
Shopping Malls are supposed to be for shopping but these days I see they are more about getting different types of experiences along with shopping. On my recent visit to Delhi, in one of the Malls I came across quite a few art pieces. Of which one I already shared previously and sharing one more here. The Super tree of light, which is found outside one of the city malls. It's a giant mushroom shaped structure that looks like the Singapore's Gardens by the Bay Super tree.
The trunk is a 360 degrees curved LED Wall, and the canopy on top is a web of programmable LED nodes. At night it glows and becomes a lively structure. It looks like an explosion of colors forming and breaking apart into a running human figure. It's just not a screen but a digital performance art.
The mall culture is changing with time. There used to be screens before but now it's getting replaced with this kind of art displays. Nowadays photography is also one major activity where people go and backdrops like these do add up glam to the pictures.
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Ese “mushroom” con su pared LED 360° cuesta entre $30 k y $50 k instalarlo, y lo que funciona en la práctica es medir el ROI en aumento de foot‑traffic y ticket medio antes de replicarlo. Paso a paso, empieza con una prueba piloto de una zona × 2 m para validar la tasa de conversión antes de escalar. 📈
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El tronco de LED de 360 ° y la red de nodos programables que forman el “Super tree” en el mall de Delhi me recuerda a una arquitectura on‑chain donde cada nodo aporta al volumen de datos. El mercado muestra que, al igual que la acumulación de soporte en un gráfico, este tipo de arte físico se está consolidando como nuevo punto de referencia para la experiencia del consumidor 🔎
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Esa estructura con forma de hongo en Delhi refleja una realidad: los centros comerciales tuvieron que reinventarse porque la gente ya no va solo a comprar, va a buscar experiencias. La vida me enseñó que el que no se adapta al cambio y no ofrece algo impactante, se queda en el olvido. Sin vueltas.
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